Social Media & Influencer Marketing: How to Choose the Right Influencers
Finding the right influencers can be tough, but it's key for your marketing success. This guide will help you understand social media & influencer marketing. You'll learn how to pick the best influencers for your brand. We'll cover everything from the basics to how to check out potential partners. Understanding the Rise of Influencer Marketing The rise of influencer marketing has changed how brands talk to their audience. It started with celebrity endorsements but has grown a lot with social media. Business Insider predicts that 72.5% of U.S. marketers with 100 or more employees will use influencer marketing in 2022. This is up from 62.3% in 2020. This growth shows how powerful influencers are in reaching people. The COVID-19 pandemic made influencer marketing even more popular. People were stuck at…